Over the past few months, I’ve had the opportunity to lead Art Direction on several exciting projects across different industries. Each one pushed me to blend strategy, storytelling, and strong visual systems — something I’ve become increasingly passionate about as I transition deeper into Art Direction and Creative Direction.
Here’s a quick summary of four recent projects:
Velora Runway – Fashion Show
I created the full visual identity for Velora Runway, a modern fashion show featuring elegant event dresses for young adults. The direction centered around a soft pastel and gold palette that felt fresh, dreamy, and confidently youthful. I developed the mood board, style guide, runway visuals, invitation suite, lookbook, and social assets to ensure every touchpoint felt cohesive and premium.
Lunara – Luxury Private Dining
Experience For Lunara, an exclusive modern luxury private dining experience, I designed a calm and refined visual system. Using soft whites, delicate pastels, and elegant gold accents, I created the complete visual direction — including mood boards, style guides, invitations, menus, social assets, and branded packaging. The goal was to make every detail feel intimate, sophisticated, and quietly luxurious.
The Shadow Veil Chronicles – Book Cover Series
I led the Art Direction for a three-book dark fantasy series. The challenge was to create a strong, atmospheric identity that worked individually while feeling like one complete world when placed together. I developed a dark, moody visual language with rich textures, dramatic lighting, and elegant typography that captured the mysterious tone of the story.
Aether Drive – Luxury Car & Watch Collaboration
This was one of my favorite projects — developing the brand identity for Aether Drive, a modern collaboration between a high-performance luxury car and a luxury mechanical watch. I created a powerful yet minimalist visual direction using deep blacks, brushed gold, and refined accents. The direction communicates precision, power, and timeless engineering excellence.
These projects have reinforced my belief that great Art Direction is not just about making things look beautiful — it’s about creating cohesive visual worlds that help brands communicate clearly and emotionally.
I’m currently open to new Art Direction and Creative Direction opportunities in fashion, luxury, events, publishing, and brand collaborations.
If you’re working on something that needs strong visual strategy and thoughtful execution, I’d love to connect.
Fiverr: https://www.fiverr.com/sanda5 | Contra: https://contra.com/sandaruwanid
Thank you for following my journey.
